Cardiff is a truly unique capital. It has the infrastructure that you would expect of any modern capital, an enviable quality of life, and a city centre that can be walked across in fifteen minutes.

The city benefits from a panoramic leisure offer, from seafront to city to countryside living. From the compact centre, built around the magnificent Cardiff Castle to Cardiff Bay which provides seafront views and leisure facilities to rival any other European city, Cardiff’s unique blend of tradition and modern offers something for all.

Cardiff is a ‘city of parks’ with more green space per person than any other UK city; it is 45 minutes from the Brecon Beacons Park; and close to some of the UK’s best beaches.

The city-region is synonymous with sport and our facilities are second to none – the Millennium Stadium, the SWALEC Stadium and the Cardiff City stadium is home to Cardiff City Football Club and Cardiff Blues Rugby Club. Our rugby and football teams both at national and club level now benefit from one of the best training facilities in the UK at the Vale Resort and Spa. Forming part of Cardiff’s International Sport Village is Cardiff International White Water, a recognised canoe slalom training centre and Cardiff International pool is a 50 m Olympic standard pool.

In July 2009 the SWALEC Stadium successfully hosted the Ashes and will do so again in 2015.  In October 2010 the city-region welcomed the Ryder Cup at the Celtic Manor Resort. These events were broadcast to a combined television audience of approximately 700 million people across the globe and elevated the city-region’s profile immensely.

Cardiff is an exciting city that attracts 19 million visitors a year. Described as the ‘epitome of cool’ by the renowned Lonely Planet travel guide and 13th must-see global destination by the Frommer Guide.

In 2011 Cardiff was chosen as one of the 10 best places in the world to visit during the Summer by National Geographic magazine – the only UK location to be featured – above  Roatan, in Croatia, the Caribbean island of Honduras and the Azores.

Cardiff’s cultural offer has never been stronger. Located in the heart of one of the most exciting waterfront developments in Europe – Cardiff Bay – is the Wales Millennium Centre, home to the performing arts and Wales’ most visited attraction. The only building in the world to be protected by copyright, it has succeeded in taking Cardiff to the world and bringing the world to Cardiff.

Cardiff is the capital for shopping. Known as the ‘city of arcades’, Cardiff offers a mix of boutique stores found in the city’s elegant Victorian arcades and a true global brand experience in the £650 million St David’s. All the arcades and a new John Lewis store has propelled Cardiff into the top 5 shopping destinations in the UK and positioned Cardiff as the number one shopping location for Wales and the south west of England. Find out more about shopping in Cardiff at





Cardiff sits on the hub of an international transport network that connects the city to London, Europe and beyond. Cardiff is only one and a half hours from Heathrow, the world’s busiest international airport and benefits from its own international Airport, which has daily flights to Amsterdam Schiphol – and over 400 connecting destinations.


Cardiff is located on the M4 motorway corridor providing high-speed road access to London and Birmingham in around 2 hours and easy access to cities throughout the UK through the extensive motorway network.

Cardiff offers regular direct Inter-City train services to the UK’s major cities including half hourly services connecting Cardiff to London in under 2 hours and regular direct services to Birmingham and Manchester, providing connections throughout the UK.

In 2011, the UK Government confirmed that a £1 billion investment into the electrification of the main rail line between London and Cardiff will go ahead, cutting the journey time by about 20 minutes.


Cardiff is highly accessible to its region, with around 40% of the city’s workforce traveling in from the wider region to work in the city each day. Frequent local rail services offer an affordable and reliable alternative to the car and a network of modern buses provides the city with a cosmopolitan local transport system.

The South Wales Metro report 2011 sets out a newly improved blueprint for a transport system of the future for Cardiff and the region. It underlines that Wales’s future economic growth requires a new vision for the Capital’s connectivity and recognition from the global evidence, that a thriving, connected city region can be an engine of economic growth. A high capacity, reliable and efficient regional transport system would bring the 1.4 million people in the city-region closer together to enable:

– Access to a larger talent pool

– the spreading of economic benefits far and wide

– the creation of a region able to work on a bigger, more international stage.

– the density to develop internationally significant clusters

In a joint partnership, Cardiff Council and the Welsh Government have invested £28 million into the city to create the country’s first Sustainable Travel Town. This green investment will include a free city centre shuttle bus service, a park and ride facility, and improved cycling and walking routes.



The city operates a ‘Team-Cardiff’ approach, to ensure that the customer receives a totally seamless service and an introduction to the full range of public support agencies to make your integration into the city as smooth and welcoming as possible.

If you would like to submit a business inquiry.

You and your business will be in good company: the Cardiff city-region is an established and thriving international business location. For over 30 years, companies from all over the world including Legal & General, GE Healthcare, and Zurich have been attracted to Cardiff by its talent, competitive cost base and strategic position, close to London.

Over 400 companies have set up facilities in the Cardiff region and in recent years there has been a surge in technology-intensive investments from companies like Alcatel-Lucent, General Dynamics, Cassidian (formerly EADS) and IQE.

Among the international companies active in the region are:

  • Alcatel-Lucent
  • BAE Systems
  • BBC
  • Cassidian (formerly EADS)
  • Cogent
  • Ford
  • Fujitsu
  • General Dynamics
  • GE Aircraft Engine Services
  • GE Healthcare
  • IQE
  • ITV
  • Logica CMG
  • Legal & General
  • 3M Microbiology
  • Merck Chemical
  • Panasonic
  • Penn Pharma
  • Raytheon
  • Shaw Healthcare
  • S4C
  • Sony
  • Zurich



Cardiff has everything you would expect from a capital at a fraction of the cost of cities such as London. The cost of labour is significantly lower without any compromise on quality. Cardiff has the lowest average gross salary compared to all the English Core Cities and the average salary in London is almost 40% higher than the average for Cardiff.

When you compare the top rental value for grade An office space it makes excellent business sense – Cardiff’s office market is in a prime position to attract global occupiers according to a report by international property adviser DTZ.

In the firm’s latest research on office occupancy costs across the world, Cardiff is ranked the lowest in Western Europe (the research’s occupancy costs take account of rent, running costs, property taxes, fit-out costs and leasing incentives).

An analysis of the cost savings companies can achieve by relocating from London to regional UK cities concluded that Cardiff provides the best value, with cost savings in excess of 40% over 10 years.

Cardiff is also known as an affordable capital city for students who can benefit from some of the lowest rents in the UK. In a survey conducted by the Virgin Alternative Guide to Universities, Cardiff was ranked as being the most affordable of the old University cities. Recent research by the Royal Bank of Scotland also identified Cardiff as one of the most cost-effective places in the UK to go to university. According to the annual survey of more than 2,500 students in 26 university towns across the UK, the city combines low living costs with high weekly earnings from part-time work.

Housing prices, in general, are competitive and the average house price for Cardiff is below that of London, Reading and Bristol. 



Cardiff is a progressive city which has at its core impressive economic growth and physical transformation. The city has experienced spectacular economic growth over the last 10 years and was recently ranked 4th for growth potential in the UK [Experian, 2007].

Cardiff now boasts one of the fastest growing economies in the UK and the highest growth in private sector employment over the last 10 years of all UK Core Cities. The UK Competitiveness Index 2010 ranked Cardiff strongly overall, being one of only four larger cities achieving a level of competitiveness above the UK average.

In the early 1900s, Cardiff controlled the global market for coal, its docks were the world’s largest exporter and the city’s Coal Exchange set the world price. In recent times, Cardiff’s economy has become more diverse but remains equally ambitious. Heavy industry has given way to a transformed economy, with dynamic knowledge-driven sectors competing effectively at the highest level.

The city boasts an above average number of people employed in knowledge-based sectors with the greatest opportunities for growth in Financial & Professional Services, Creative Industries, and Life Sciences.  25% of Cardiff’s workforce is employed in the Financial & Professional services sector; it has a cluster of around 100 Life Sciences related companies and is home to the largest concentration of media employment outside of London.



Cardiff is the economic driver for a city-region of 1.4 million people, with a pool of 14 million people within a two-hour drive time. It has one of the best student retention rates in the UK, reflecting the city’s high-quality employment offer and outstanding quality of life.

Located on the M4 corridor, and within easy reach of London, Cardiff attracts a highly skilled workforce at favorable costs compared to London and its immediate surroundings. Excellent local transport links enable over a third of Cardiff’s labor pool to travel into the city each day from neighboring cities and towns.

A cosmopolitan city, its large student population, and strong cultural heritage bring a unique blend of vibrancy and diversity that inspires creativity. Technology and knowledge-intensive industries now employ around 47,500 people in the city supported by the world-class research at the city-regions universities.

The available labour pool is highly skilled and has a skill rating that is above the national average with 40% of Cardiff’s workforce qualified to degree or degree level equivalent.

Productivity is a key factor – the total economic output of Cardiff per job filled is above the UK average and loyalty also ranks highly.

Training support is excellently supported by the Welsh Government who has a network of qualified and quality-audited training advisors who offer a free diagnostic service and free training advice. A company can quality for further assistance on their advice.

The take-up of modern apprenticeships in Wales is double that in England and in support of this the Welsh Government offers a number of initiatives to encourage employers to recruit more apprentices. One of the most popular is the Young Recruits Programme. This is an all Wales programme that provides funding to employers offering high quality apprenticeship programmes who recruit and train additional young apprentices (16-24 yrs old).

Find out more about working in Cardiff here.



Cardiff, Europe’s youngest capital is situated in South Wales, and is just two hours away from the centre of London by rail or road, with easy access to the country’s other important business centres. Located on the ‘high-tech M4 corridor’, west of London, Cardiff is a hour and a half’s drive away from the world’s busiest international airport at Heathrow. On our doorstep, Cardiff Airport provides over 30 flights a day to world and European destinations.

The city’s excellent location provides you with a gateway to the UK or European markets through its rapid road and rail infrastructure providing access to ports and airports.

Cardiff’s connectivity is at the forefront of technological advances with superfast broadband capability now available across most of the city.

Whether visiting or living in Cardiff, the city-region has something for everyone – from magnificent landscapes, mountains and beaches,the best sporting stadia in the world, a cultural centre of growing repute, to one of the best retail centres in the UK.

Top 9 reasons to choose Cardiff

Top 9 reasons to choose Cardiff

Cardiff is the capital of Wales and the focal point for devolved Government and decision-making. It is at the heart of a city-region of 1.4 million people and recently topped the list of the UK’s most transport-friendly cities.

The city-region is an academic center of excellence with over 65,000 undergraduate students, 12,000 postgraduate students, 6,000 overseas students from over 100 countries across the world, and 9000 academic staff of which over 5000 are research or academic focus.  The availability of academic research and skilled graduates makes the area an extremely attractive proposition for investment and supports thriving sectors such as the Creative Industries, Life Sciences, ICT and Leisure and Tourism.

The capital has a growing reputation in the financial and Business Services sector, which is reflected in the number of national and international companies that are now located in the city – such as Admiral, Atradius, GE, GMAC, HSBC, ING, Legal & General, Lloyds Banking Group and Zurich.

Cardiff is synonymous with sport and the Millennium Stadium, which is recognizable across the world, has been instrumental in elevating Cardiff to one of the most popular locations in the UK for major events and conferences. The SWALEC Stadium hosted the first Ashes test match in 2009, a first for Cardiff and a resounding success. In October 2010 the Celtic Manor Resort hosted The Ryder Cup, which elevated the city-region onto the world stage.

In 2012 the Millennium Stadium had the honour of hosting the very first event of the Olympic Games.  The women’s football match on 25 July was a celebration of sport in all its forms as the world’s media descended on Cardiff.

Cardiff is also designated as a ‘Centre of Culture’, reflected in the iconic Wales Millennium Centre.  The annual Creative Cardiff showcase promotes the city’s creative economy to the UK and international audiences and promotes the numerous creative festivals and events that take place in Cardiff during the year, including the biennial international Artes Mundi Prize and the World Music Expo in October 2013.

Read more details about reasons on next posts!